Powers Of Persuasion Course in South Africa
About This Persuasion Course in South Africa
It is said that the earliest record of the use of persuasion in public is by Greek politicians as they exert their public speaking skills and charms to coax the masses to support their causes. Persuasion and influence fall on the positive side of the methods of acquisition, as opposed to manipulation and coercion. Over the years, it has gained growing attention in psychological studies with many theories made around it. One of the most famous masterpieces is a book written by Dr. Robert B. Cialdini in 1984 entitled “Influence: The Psychology of Persuasion”. In his observations, he concluded that persuasion operates on six principles namely: reciprocity, consistency, social proof, authority, liking, and scarcity. This model has become a backbone of the marketing and business world, especially in conversion rates, gaining popularity through the Internet and largely with the help of Dr. Cialdini’s former students.
By gaining a deeper understanding of the workings of persuasion, a person can employ its principles and theories to its full potential. This course will teach the participant about the extent the powers of persuasion could reach when the skills have been mastered and the principles understood In every interaction with other people, you may find it necessary to convince them of your ideas, your products and services. The capacity to persuade successfully appears to be a superior quality of successful people. Take business politicians, scientists, artists, authors and actors. They got to where they are by being capable to persuading people of their abilities, vision, know-how and command of what they do, and those who are good at it do it on a large scale. Persuasion is all about possessing the correct attitude. A good persuader is not shy and does not continually look away without eye contact. Someone good at persuasion is confident. Excellent persuasion occurs when you are convinced and gladly accept the view of the persuader. Sometimes you may not even recognise you have been persuaded.
In summary, persuasion is about having a proper attitude as well as knowing several useful persuasion techniques that can be employed when interacting with others. This persuasion course covers many domains related to persuasion such as understanding human psychology, how people make choices, telling good stories, boosting confidence and emotional persuasion, Each persuasion technique is presented with various examples in different settings. A variety of areas are explored, such as one-to-one conversations, writing a pitch, giving a speech and writing and delivering a compelling story. Since persuasion is an essential skill that touches on many areas of human behaviour, the best way to become better at is to address each area individually and practice it using isolated exercises. This is the approach taken in this persuasion course as training participants get to focus on various areas in isolation until they become better in each of them. In the end, training participants are placed in practical situations using several comprehensive persuasion activities and are urged to use all their persuasion skills.